Our Story

Some dreams start with gold, some with greatness, and others start with open skies, new frontiers and unlimited possibility. When John B. Stetson set out in search of endless sunshine and a better life, he didn’t count on the driving rains and howling winds following him every step of the way. But it was amidst those hard times that Stetson understood his dreams were within himself. His ingenuity. His grit. His determination. Coupled with a talent for knowing what’s true and what’s right, he created a hat that could tame the West and a legacy that persists today.

What John B. Stetson ultimately created was no ordinary hat. He created a legend that went beyond borders. Today, the man who set out to make his mark is honored by the brand that bears his name. The Stetson spirit remains alive in those who dream of rich futures and endless adventures.

Stetson’s story continues today, more than 150 years later - ever evolving, yet timeless.